17 Of Amazon’s Best-Selling Beauty Products (Loved By Over 100K!)

Most days, you’re probably relying on dry shampoo and hope, and you’re lucky to run a brush through your hair before running out the door. The Revlon one-step hair dryer and volumizer will make your morning routines easier by combining a few steps. The brush has air vents and an ion generator built-in to quickly dry your hair without causing frizz, and the tangle-free bristles will help smooth and style your hair with a few flicks of the wrist. There are three different heat/speed settings, including a cool option. One busy mom and reviewer said, “I have 4 kids (so not a lot of time) and like 7 people’s worth of stubbornly wavy/curly and long hair on my head. It’s a giant pain in the ass and takes a lot of time. Except today when I tried this! Unbelievable easy and I didn’t even have to go back over it with a flat iron! Dry in record time and looks naturally straight! (None of those odd bumps) I can’t wait to dry my girls hair after a nighttime bath too. I almost never write reviews but thanks to this magical thing I had the time!”

This TruSkin facial serum has vitamin E, vitamin C, and hyaluronic acid to help brighten your complexion and combat fine lines and dark spots. It’s cruelty-free and has a plant-based formula that includes aloe vera, witch hazel, botanical hyaluronic acid, and jojoba oil. There are no synthetic color additives and it’s 72 percent organic. This best-selling serum has over 45,800 Amazon reviews, and one happy reviewer said, “My search for an amazing serum is finally over. I just purchased my 3rd bottle and I am hooked! My skin looks flawless and I have been getting so many compliments about how great I look. My skin glows as if I just walked out of a spa treatment. A little goes along way, the bottle usually last me about 3 1/2 months. I use it every morning and every night. Thank you for his amazing product!”

The (Aztec) secret’s out — this healing clay can help you give your skin a deep pore cleaning right from home. The 100 percent natural calcium bentonite clay can be used for facials, body wraps, hair masks, foot soaks, and more. You mix the clay with water and/or apple cider vinegar, apply to your skin, and leave it on for 5-20 minutes depending on how sensitive your skin is. There are no additives or fragrances, and the one pound container can make 10-15 facials. Says one reviewer, “I have heard nothing but great things about this mask for years, I just bought it, and I can say no wonder it is worth the hype. I have had a troubled patch of super small bumps (milia like?) on my forehead for about a year now and this reduced the appearance overnight!! It’s not drying at all which I have some dry areas which I expected to worsen after but it leaves a nice moisture to the skin! The moisture isn’t film like at all. It says once a week but I’ve used it the past 3 days and my pores are less noticeable. Overall I’m excited to see a difference in my skin.”

For anyone with sensitive skin, CeraVe’s moisturizing cream was developed with dermatologists to be gentle and non-irritating. It has essential ceramides to help restore your skin’s protective barrier as well as hyaluronic acid to help your skin retain its moisture. It’s fragrance-free, hypoallergenic, and non-comedogenic. The cream is also formulated with a patented technology that slowly releases the moisturizing ingredients over time, providing 24-hour hydration. Use it on your face, your hands, and your entire body and be prepared to say goodbye to dry skin. Says one reviewer, “I have extremely dry skin that’s also acne prone and sensitive. That’s a tough combination to treat because most products that heavily moisturizer also cause acne. This lotion is by far the best I’ve used! I can slather it on as much as I want without any irritation or acne and it soaks right in and soothes my dry skin. I’m a lifetime customer for sure.”

Makeup remover wipes aren’t a replacement for washing your face, but they’ll do in a pinch or when you just don’t have the time. These Neutrogena cleansing towelettes are soft and gentle on the skin, and they remove 99 percent of makeup, including waterproof mascara. They’re alcohol-free, ophthalmologist-, allergy- and dermatologist-tested, and they’re safe to use even on your eye area (good news for anyone who has sensitive eyes or wears contact lenses). They’re designed not to leave a residue, and this set comes with two packs of 25 towelettes each. Says one reviewer, “These are great for removing light or heavy makeup. It doesn’t leave a lot of oily feel behind, but I also wash my face after removing makeup to make sure all of it was removed and no gross film is left on my face. It easily comes off and you don’t need to scrub super hard with it to get results.”

Let tropical vacation vibes come to you in the form of a mango-scented sugar scrub. And if mango’s not your thing, the Tree Hut scrub also comes in coconut lime, passionfruit & guava, pomegranate acai, and mocha & coffee bean options. The scrub has ingredients including 100 percent pure shea butter, mango puree, avocado oil, orange oil, and macadamia seed oil to help exfoliate, cleanse, and moisturize your skin. One reviewer says, “I absolutely love Tree Hut scrubs. They are a staple and I have ordered multiple delicious scents. Every scent is amazing. Adequately coarse enough to remove dead dry skin (think sugar, not cornmeal) texture. Moisturizing. Rinses off and leave trace amounts of oil… But not greasy and excessive. I’ve purchased lesser products at higher prices. I keep a tub of it in my shower and use it regularly. Inexpensive, across the board wonderful product for dry elbows, hands, legs, etc.”

While we’re always down for the occasional beauty splurge, there’s something to be said about scoring a mascara on a $5 budget. The Lash Princess False Lash Effect Mascara from Essence has officially piqued our interest. (Who needs a lash lift or lash fillers anyway?!?) Providing dramatic volume, the conic-shaped fiber brush delivers on length without clumping, flaking, or fading. The best part is that it lasts all day. Raves this Amazon customer, “After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy…and this stuff doesn’t budge! I love it!!” 

There’s nothing like a little fun in the sun (read: time spent in a swimsuit) to draw attention to your not-so-hidden stretch marks. We feel you, mama! But that’s where Bio-Oil comes in with a non-greasy skincare oil that works to improve the appearance of scars and stretch marks. It’s formulated with Vitamin E and natural chamomile and works for all skin types. Says one Amazon customer, “I used this twice daily starting in the second trimester and am happy to report NO STRETCHMARKS now after pregnancy! This is really saying something as I have been prone to stretch marks my entire life, as have my mom and sister: I got them bad in the teenage years. I used this product on my tummy, hips, and thighs along with a natural lotion (shea, coconut) to moisturize and have no new stretch marks at all. I should add that I am 30yo, and have skin that easily bruises or injures. NOTHING! I would highly recommend this and intend to use it for future pregnancies.”

This retinol vitamin A moisturizer is loved by over 1200 reviewers. Here’s how it works: the complex blend of ingredients (including Hyaluronic Acid, Aloe Vera, Citric Acid, Vitamin C, and Collagen) work together to sooth skin, boost elasticity, and encourage cell renewal. Reviewers found that this smoothed out fine lines and made skin appear healthier and glow-y almost immediately. This moisturizer definitely competes with some of the luxury brands, except that this bottle of magic is offered at a drugstore price.