Someone Thought This Was A Good Way To Advertise Plus-Size Underwear

Whoever approved THIS as a way to market to plus-size women is a complete idiot

Marketing departments everywhere, take note: here is the exact opposite of what constitutes a “good idea” in terms of trying to sell your product. A plus-size clothing company, literally called Plus Size Baby, takes advertising their product to a whole new level of extremely wrong.

It’s so offensive, you might feel actual physical pain looking at it. In fact, you might pull every “WTF?!” muscle in your body. Because this company, this plus-size clothing company, used thin, straight-sized models in their website photos that advertise plus-size clothing.

Um, excuse me? PARDON ME? This pair of underwear runs in size L-3X. Please, pray tell, explain to me why this size zero model with an air-brushed thigh gap is wearing underwear that is several sizes too large for her (and emphasizing this fact quite crudely to boot) on a website that caters exclusively to plus-size women?

I MEAN. WE GET IT. Did a human person (*cough* probably a man *cough*) actually give this the go-ahead?

Twitter wasn’t having any of this nonsense either. When the company itself tweeted one of these photos in a completely unironic, totally earnest way, they got exactly the kind of reaction you’d expect.

“Sexy lace panties for plus size women.” Gimme a break.

https://twitter.com/jetpack/status/1122178306080759813

https://twitter.com/jetpack/status/1122164658880704513

That last tweet is totally correct, unfortunately. They cruelly advertise one pair of their “elastic workout leggings” this way.

They also don’t use plus-size models in all of their plus-size swimsuit advertisements.

If that monokini swimsuit is actually plus-sized, then I’m the Queen of England. Back to the underwear, though. Can we please talk about these?

I’m due to give birth in August, so maybe I’ll just snag one of these babies up ahead of time because they look exactly like the mesh underwear I wore the first time around. These do have a designated Dinosaur-Sized Post-Birth Maxipad patch though, so at least there’s that I guess.

While the entire concept of advertising plus-sized clothing using thin models is absurd, it’s also incredibly problematic for myriad reasons. First, there are plenty of plus-size models out there and available for work. Work they’re not getting because dipshit web marketing teams do things like this. Second, as a plus-size woman myself, the pang I get in my gut at seeing a thin person posing this way in underwear that would fit me well makes me want to rage-scream. Because it hurts. It’s insulting, humiliating, and misogynistic. Not to mention, again, wholly unnecessary.

Marketing to women of all shapes and sizes isn’t nearly as hard as some companies make it seem. Do better, Plus Size Baby.