Your Kid's Next Obession: Hatchimals CollEGGtibles

I think we all remember the Hatchimals holiday craze of 2016. It seemed like every kid wanted one, but they were as hard to find as Wonka’s golden ticket. So, naturally, parents with deep pockets were forking over giant wads of cash to score one for their little Verucas.

Now they are readily available at their standard price, and the toy company has ushered in its newest craze. Capitalizing on the YouTube surprise egg obsession that seems to have taken over the world, Hatchimals is launching collectible eggs with miniature Hatchimals inside.

Unlike the typical egg surprises, this Hatchimal follows in the footsteps of the original. You rub the heart on the egg, and when it changes from purple to pink, then it’s ready to hatch (with some help).

Of course, you don’t know what you’re getting in each package, and your kid will likely want to collect all 70. Yes, 70. And like Shopkins, they come in common, rare, and ultra-rare editions to keep your kid whining for “more” for as long as humanly possible (or until the next craze hits).

Also, much like the Wonka Bars, they are already flying off shelves en masse.

You can pre-order on Amazon now, and their latest release will drop on May 1. I freely admit that the unicorn and the hippo are kind of killing me with the cuteness.

(I already know, for the price we pay for these things, they should be hatching themselves, then folding laundry, scrubbing toilets, and taking out the recycling to earn their keep. I saved you from having to tell us. And if that were the case, I’d take out a second mortgage so I could buy them all for myself.)

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